Stand Up Paddling, or "SUP", is just what it sounds like - using a wide stable surf board and an extra long canoe paddle to travel on the water while standing upright. You can SUP on lakes, rivers or in the ocean surf.

SUP is taking the world by storm - who knows why?

• It could be that SUP is the new sport for celebrities (including Pierce Brosnan, Jennifer Garner, Matthew McConaughey, Jennifer Aniston, Denise Richards, Matt Damon, Cindy Crawford and more)?
• Maybe it is because SUP is a great way to improve your core strength and balance, making it an ideal cross-training activity?
• Or, perhaps because all you need to SUP is a board, a paddle and water?
• Probably SUP is growing so fast just because it is so much fun!